SANDISK, maker of the planet’s 2nd very best-offering mp3 player (powering Apple’s iPod) has started a brand new anti-iPod advertising and marketing campaign. You may examine it in detail listed here:
In this article’s the hoopla inside a nutshell. SanDisk is said to generally be porting Rockbox, an open-resource OS for electronic audio gamers (which supports many various mp3 products), on to its well-liked e200 mp3 player. To deliver the make any difference to general public consciousness, SanDisk has begun releasing the ahead of-talked about anti-iPod adverts within an try and blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations built to resemble posters for an underground innovative motion. Just one reveals a monkey sporting the 横断幕 iPod earbuds with the road “Have you been an iChimp?”, and A different is of a guy strung up in white iPod cables just like a marionette, Using the text: “Have you ever come to be an iPuppet?”
Alright, alright. Mp3 Opposition is intense- I get it. SanDisk hopes to Participate in tough- great by me. In terms of I’m anxious, open up supply is sweet stuff, and there’s little question in my intellect that SanDisk tends to make a superb products. Competition is nice for capitalism and The patron. I’m not here to tout the complex prowess of 1 geek gadget in excess of An additional.
What I will comment on, having said that, is the nature of your ads them selves. I took one check out these items And that i’ll show you at the moment that I’m not likely to switch from iPod to e200. You already know why? For the reason that being an iPod user, I feel like I’m staying insulted. Hey, I’m not a sophisticated man so I gained’t go into the whole nitty-gritty of “Apple can make you do that-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Personal computer plus the damn thing functions. That’s why I utilize it.
In my opinion, SanDisk’s full “innovative” advert solution, nevertheless provocative, is finally misguided. For one thing, SanDisk won’t acquire me more than by insulting me and evaluating me into a monkey, puppet, sheep, or almost every other form of farm animal. Next, SanDisk’s ads also evoke a political edge, which is not sensible. For better or for even worse, individuals get iPods given that they Desire to, not simply because they’re compelled to. Additionally, Apple permits its merchandise to stand by themselves advantage plus they hardly ever insult people for not applying them. Though Apple has poked enjoyment at PCs in their own individual Web and TV strategies, it’s a significantly cry from SanDisk’s “Are you presently an iPuppet?” solution.
Potentially I’m an iPod person who’s having this full matter a bit too personally. But If your e200 and Rockbox are so excellent, which I’m absolutely sure They're, maybe SanDisk must just inform us why and Permit the individuals make a decision.
For all of SanDisk’s anti-iPod effort and hard work, Apple could conveniently hearth back and say SanDisk continues to be #two, and 2nd position is the very first loser. Even when it’s genuine, It will be insulting, correct?