SANDISK, maker of the whole world’s 2nd most effective-advertising mp3 participant (at the rear of Apple’s iPod) has started out a completely new anti-iPod advertising and marketing marketing campaign. You can read about it intimately in this article:
Here’s the hoopla in a nutshell. SanDisk is claimed to get porting Rockbox, an open-source OS for electronic songs gamers (which supports a number of mp3 products), onto its well known e200 mp3 participant. To bring the matter to public consciousness, SanDisk has started releasing the ahead of-talked about anti-iPod ads in an make an effort to blatantly attack its arch-nemesis, Apple.
The ads depict 懸垂幕 graffiti-like illlustrations built to resemble posters for an underground groundbreaking movement. Just one reveals a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and another is of a guy strung up in white iPod cables like a marionette, Using the textual content: “Have you ever turn into an iPuppet?”
Okay, all right. Mp3 Opposition is fierce- I get it. SanDisk wishes to Perform tough- fine by me. So far as I’m anxious, open up supply is sweet things, and there’s undoubtedly in my brain that SanDisk will make a good product. Competitors is good for capitalism and The customer. I’m not listed here to tout the complex prowess of 1 geek gadget in excess of another.
What I will comment https://en.search.wordpress.com/?src=organic&q=横断幕 on, having said that, is the character of the advertisements on their own. I took a single examine this stuff and I’ll inform you at this time which i’m not likely to switch from iPod to e200. You realize why? Because as an iPod person, I experience like I’m currently being insulted. Hey, I’m not an advanced man so I won’t go into The full nitty-gritty of “Apple can make you try this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Pc as well as damn thing will work. That’s why I use it.
For my part, SanDisk’s full “groundbreaking” advert technique, however provocative, is eventually misguided. For something, SanDisk won’t gain me about by insulting me and evaluating me to the monkey, puppet, sheep, or almost every other type of farm animal. Next, SanDisk’s ads also evoke a political edge, which is unnecessary. For superior or for even worse, people acquire iPods simply because they Desire to, not as they’re pressured to. Also, Apple will allow its products and solutions to stand by themselves merit they usually never insult people today for not applying them. Despite the fact that Apple has poked enjoyable at PCs in their particular internet and television strategies, it’s a much cry from SanDisk’s “Are you presently an iPuppet?” strategy.
Probably I’m an iPod person who’s having this entire detail a little way too personally. But Should the e200 and Rockbox are so fantastic, which I’m certain They may be, it's possible SanDisk ought to just tell us why and Allow the men and women choose.
For all of SanDisk’s anti-iPod effort and hard work, Apple could easily hearth back again and say SanDisk remains #two, and 2nd spot is the main loser. Although it’s true, It could be insulting, right?