SANDISK, maker of the earth’s 2nd finest-promoting mp3 player (behind Apple’s iPod) has begun a whole new anti-iPod promotion campaign. It is possible to examine it in detail below:
Here’s the hoopla within a nutshell. SanDisk is claimed to be porting Rockbox, an open up-supply OS for electronic music players (which supports many alternative mp3 products), onto its preferred e200 mp3 participant. To provide the make a difference to general public consciousness, SanDisk has started out releasing the prior to-mentioned anti-iPod ads within an try to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary movement. Just one reveals a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and A different is of a guy strung up in white iPod cables similar to a marionette, With all the text: “Have you become an iPuppet?”
Okay, okay. Mp3 Level of competition is fierce- I get it. SanDisk hopes to Engage in rough- good by me. As far as I’m anxious, open up source is good things, and there’s no doubt in my brain that SanDisk tends to make a good product or service. Levels of competition is sweet for capitalism and the consumer. I’m not right here to tout the specialized prowess of one geek gadget around A further.
What I will touch upon, on the other hand, is the nature of the advertisements on their own. I took one evaluate these things and I’ll let you know at this time that I’m not heading to switch from iPod to e200. You understand why? Because being an iPod person, I truly feel like I’m currently being insulted. Hey, I’m not a sophisticated dude so I gained’t go into The entire nitty-gritty of “Apple can make you do this-and-that blah blah blah and it only is effective with iTunes 垂れ幕 blah blah blah.”
I plug the iPod into my Laptop or computer along with the damn detail works. That’s why I utilize it.
In my view, SanDisk’s complete “revolutionary” advertisement strategy, on the other hand provocative, is ultimately misguided. For something, SanDisk won’t get me about by insulting me and evaluating me into a monkey, puppet, sheep, or every other type of farm animal. Next, SanDisk’s adverts also evoke a political edge, which makes no sense. For superior or for worse, folks obtain iPods because they WANT TO, not mainly because they’re pressured to. Also, Apple allows its products to face by themselves benefit and so they under no circumstances insult persons for not applying them. Although Apple has poked pleasurable at PCs in their own personal World-wide-web and television strategies, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” solution.
Most likely I’m an iPod person who’s taking this full thing a little also personally. But If your e200 and Rockbox are so great, which I’m guaranteed They can be, maybe SanDisk really should just convey to us why and Enable the people today determine.
For all of SanDisk’s anti-iPod work, Apple could quickly fire back and say SanDisk remains #two, and 2nd spot is the main loser. Although it’s correct, It will be insulting, appropriate?