SANDISK, maker of the earth’s 2nd finest-selling mp3 player (behind Apple’s iPod) has began a fresh anti-iPod marketing campaign. You are able to read about it in detail listed here:
Right here’s the hoopla inside of a nutshell. SanDisk is claimed being porting Rockbox, an open-resource OS for electronic music gamers (which supports a variety of mp3 gadgets), on to its preferred e200 mp3 participant. To deliver the make a difference to community 懸垂幕 consciousness, SanDisk has started out releasing the before-stated anti-iPod ads within an try and blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground revolutionary movement. A person displays a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and An additional is of a guy strung up in white iPod cables similar to a marionette, with the textual content: “Have you ever come to be an iPuppet?”
Alright, okay. Mp3 Levels of competition is intense- I get it. SanDisk really wants to Enjoy rough- fine by me. So far as I’m concerned, open up resource is sweet stuff, and there’s undoubtedly in my thoughts that SanDisk tends to make a great merchandise. Competitors is sweet for capitalism and The customer. I’m not listed here to tout the technical prowess of one geek gadget above A further.
What I'll comment on, on the other hand, is the nature with the adverts by themselves. I took one particular check out these items and I’ll tell you at this time that I’m not likely to change from iPod to e200. You understand why? For the reason that being an iPod user, I really feel like I’m staying insulted. Hey, I’m not a complicated male so I received’t go into the whole nitty-gritty of “Apple can make you make this happen-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Laptop along with the damn factor functions. That’s why I utilize it.
For my part, SanDisk’s total “innovative” advert method, having said that provocative, is in the end misguided. For something, SanDisk received’t gain me over by insulting me and comparing me to some monkey, puppet, sheep, or any other kind of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is senseless. For greater or for worse, persons invest in iPods since they Wish to, not simply because they’re compelled to. Furthermore, Apple makes it possible for its solutions to stand by themselves advantage they usually in no way insult folks for not using http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/横断幕 them. Despite the fact that Apple has poked exciting at PCs in their unique Online and television strategies, it’s a far cry from SanDisk’s “Are you currently an iPuppet?” strategy.
Probably I’m an iPod person who’s getting this full point somewhat also Individually. But Should the e200 and Rockbox are so fantastic, which I’m guaranteed They can be, possibly SanDisk must just explain to us why and Enable the men and women come to a decision.
For all of SanDisk’s anti-iPod hard work, Apple could effortlessly fire back again and say SanDisk remains #two, and 2nd put is the primary loser. Whether or not it’s correct, It will be insulting, proper?