SANDISK, maker of the entire world’s 2nd best-providing mp3 participant (guiding Apple’s iPod) has started a different anti-iPod marketing marketing campaign. You'll be able to examine it intimately in this article:
Below’s the hoopla in the nutshell. SanDisk is claimed to generally be porting Rockbox, an open up-resource OS for electronic tunes players (which supports numerous mp3 equipment), onto its well-known e200 mp3 participant. To convey the make any difference to public consciousness, SanDisk has begun releasing the right before-stated anti-iPod ads in an attempt to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations made to resemble posters for an underground revolutionary motion. 1 displays a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and An additional is of a guy strung up in white iPod cables like a marionette, Together with the text: “Have you ever grow to be an iPuppet?”
Okay, okay. Mp3 Levels of competition is fierce- I get it. SanDisk wishes to Participate in tough- good by me. So far as I’m anxious, バナースタンド open resource is nice things, and there’s little question in my intellect that SanDisk helps make a superb product. Level of competition is nice for capitalism and The customer. I’m not right here to tout the specialized prowess of 1 geek gadget around another.
What I'll comment on, nonetheless, is the nature with the advertisements by themselves. I took a person have a look at these things and I’ll inform you right this moment that I’m not likely to modify from iPod to e200. You already know why? Because being an iPod consumer, I feel like I’m becoming insulted. Hey, I’m not a complicated person so I won’t go into The complete nitty-gritty of “Apple can make you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer as well as the damn point operates. That’s why I utilize it.
For my part, SanDisk’s full “innovative” advertisement strategy, nonetheless provocative, is finally misguided. For another thing, SanDisk won’t acquire me above by insulting me and evaluating me into a monkey, puppet, sheep, or almost every other form of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is senseless. For better or for worse, people acquire iPods because they Desire to, not since they’re compelled to. On top of that, Apple lets its merchandise to face by themselves benefit and they under no circumstances insult individuals for not applying them. While Apple has poked fun at PCs in their own personal Web and TV campaigns, it’s a far cry from SanDisk’s “Will you be an iPuppet?” strategy.
Maybe I’m an iPod consumer who’s having this whole factor just a little too personally. But Should the e200 and Rockbox are so good, which I’m positive These are, possibly SanDisk must just explain to us why and Permit the individuals determine.
For all of SanDisk’s anti-iPod exertion, Apple could simply fireplace back again and say SanDisk remains #two, and 2nd put is the very first loser. Even though it’s genuine, It will be insulting, right?