SANDISK, maker of the globe’s 2nd best-promoting mp3 participant (driving Apple’s iPod) has began a fresh anti-iPod promoting marketing campaign. You can examine it intimately right here:
Listed here’s the hoopla inside a nutshell. SanDisk is said to become porting Rockbox, an open up-resource OS for electronic songs players (which supports numerous mp3 devices), onto its well known e200 mp3 player. To convey the issue to public consciousness, SanDisk has began releasing the just before-talked about anti-iPod advertisements in an try and blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary motion. One displays a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and another is of a man strung up in white iPod cables just like a marionette, Together with the textual content: “Have you ever turn out to be an 垂れ幕 iPuppet?”
Okay, all right. Mp3 Competitors is fierce- I get it. SanDisk wishes to play rough- high-quality by me. In terms of I’m worried, open up source is sweet things, and there’s undoubtedly in my intellect that SanDisk tends to make a superb products. Levels of competition is good for capitalism and The customer. I’m not in this article to tout the specialized prowess of 1 geek gadget more than One more.
What I will comment on, even so, is the nature with the ads them selves. I took 1 examine these items And that i’ll let you know at this time that I’m not going to change from iPod to e200. You realize why? Because as an iPod person, I feel like I’m staying insulted. Hey, I’m not an advanced man so I received’t go into The complete nitty-gritty of “Apple tends to make you do that-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer as well as damn matter works. That’s why I utilize it.
In my opinion, SanDisk’s total “revolutionary” ad method, having said that provocative, is in the long run misguided. For one thing, SanDisk received’t acquire me in excess of by insulting me and comparing me to your monkey, puppet, sheep, or almost every other style of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which makes no sense. For far better or for worse, folks acquire iPods because they Need to, not simply because they’re compelled to. Furthermore, Apple lets its solutions to face on their own advantage and so they under no circumstances insult persons for not utilizing them. Although Apple has poked enjoyable at PCs in their own individual World wide web and TV strategies, it’s a considerably cry from SanDisk’s “Have you been an iPuppet?” tactic.
Potentially I’m an iPod user who’s getting this entire point a bit far too personally. But In case the e200 and Rockbox are so great, which I’m guaranteed They can be, it's possible SanDisk need to just explain to us why and Enable the people make a decision.
For all of SanDisk’s anti-iPod work, Apple could easily fireplace again and say SanDisk is still #2, and 2nd area is the first loser. Even though it’s accurate, it would be insulting, proper?