SANDISK, maker of the world’s 2nd finest-offering mp3 player (at the rear of Apple’s iPod) has started a completely new anti-iPod promoting marketing campaign. You could examine it intimately listed here:
Listed here’s the hoopla in a very nutshell. SanDisk is said to become porting Rockbox, an open up-resource OS for electronic audio gamers (which supports a variety of mp3 devices), onto its well known e200 mp3 participant. To bring the issue to community consciousness, SanDisk has began releasing the ahead of-stated anti-iPod ads in an attempt to blatantly のぼり attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground innovative movement. Just one shows a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and another is of a man strung up in white iPod cables like a marionette, Along with the textual content: “Have you develop into an iPuppet?”
All right, ok. Mp3 Competitiveness is fierce- I get it. SanDisk really wants to Perform rough- fine by me. As far as I’m anxious, open up source is sweet things, and there’s no doubt in my brain that SanDisk makes a superb products. Levels of competition is nice for capitalism and The patron. I’m not right here to tout the complex prowess of 1 geek gadget about One more.
What I'll comment on, on the other hand, is the nature with the ads by themselves. I took just one look at these items and I’ll let you know at this moment that I’m not going to modify from iPod to e200. You recognize why? Mainly because being an iPod person, I come to feel like I’m remaining insulted. Hey, I’m not a complicated guy so I won’t go into The complete nitty-gritty of “Apple can make you do this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Personal computer plus the damn matter is effective. That’s why I utilize it.
In my opinion, SanDisk’s full “groundbreaking” advertisement method, nevertheless provocative, is ultimately misguided. For one thing, SanDisk won’t gain me over by insulting me and comparing me to a monkey, puppet, sheep, or some other sort of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is mindless. For superior or for worse, people invest in iPods as they Would like to, not simply because they’re compelled to. In addition, Apple permits its solutions to face by themselves merit plus they in no way insult people for not using them. Though Apple has poked enjoyable at PCs in their particular Net and television campaigns, it’s a considerably cry from SanDisk’s “Have you been an iPuppet?” solution.
Potentially I’m an iPod person who’s taking this complete detail slightly much too Individually. But Should the e200 and Rockbox are so wonderful, which I’m certain They're, probably SanDisk should just explain to us why and Enable the men and women choose.
For all of SanDisk’s anti-iPod work, Apple could easily fireplace back again and say SanDisk remains to be #2, and 2nd spot is the primary loser. Even though it’s correct, It might be insulting, proper?