SANDISK, maker of the world’s 2nd greatest-offering mp3 participant (at the rear of Apple’s iPod) has started off a brand new anti-iPod advertising and marketing campaign. You are able to read about it in detail in this article:
Right here’s the hoopla inside of a nutshell. SanDisk is said to be porting Rockbox, an open up-supply OS for digital audio gamers のぼり (which supports a number of mp3 products), on to its well-liked e200 mp3 participant. To provide the subject to community consciousness, SanDisk has begun releasing the just before-mentioned anti-iPod adverts in an attempt to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations built to resemble posters for an underground groundbreaking movement. One reveals a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and An additional is of a man strung up in white iPod cables just like a marionette, Using the text: “Have you develop into an iPuppet?”
Okay, okay. Mp3 Competitiveness is fierce- I get it. SanDisk would like to Enjoy tough- high-quality by me. In terms of I’m worried, open resource is good things, and there’s no doubt in my intellect that SanDisk will make a fantastic solution. Opposition is nice for capitalism and The patron. I’m not in this article to tout the specialized prowess of 1 geek gadget around One more.
What I will comment on, nevertheless, is the nature in the ads themselves. I took 1 look at these things And that i’ll let you know right now which i’m not going to modify from iPod to e200. You already know why? Because as an iPod consumer, I really feel like I’m being insulted. Hey, I’m not an advanced dude so I gained’t go into The complete nitty-gritty of “Apple would make you do this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Pc and also the damn matter is effective. That’s why I use it.
In my view, SanDisk’s entire “groundbreaking” ad tactic, even so provocative, is ultimately misguided. For another thing, SanDisk won’t earn me around by insulting me and comparing me to some monkey, puppet, sheep, or some other sort of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is senseless. For greater or for worse, individuals acquire iPods simply because they Need to, not mainly because they’re pressured to. In addition, Apple allows its products and solutions to face on their own merit and so they hardly ever insult folks for not working with them. Although Apple has poked pleasurable at PCs in their very own Net and TV strategies, it’s a considerably cry from SanDisk’s “Are you currently an iPuppet?” solution.
Maybe I’m an iPod consumer who’s using this total thing a little too personally. But In the event the e200 and Rockbox are so terrific, which I’m sure they are, maybe SanDisk should just inform us why and let the people today come to a decision.
For all of SanDisk’s anti-iPod work, Apple could simply fireplace again and say SanDisk continues to be #2, and 2nd position is the first loser. Even though it’s legitimate, it would be insulting, correct?