SANDISK, maker of the whole world’s 2nd very best-offering mp3 participant (at the rear of Apple’s iPod) has started off a fresh anti-iPod promotion campaign. You may read about it intimately right here:
Here’s the hoopla in the nutshell. SanDisk is alleged to get porting Rockbox, an open up-supply OS for electronic music players (which supports many different mp3 gadgets), onto its popular e200 mp3 player. To provide the matter to public consciousness, SanDisk has commenced releasing the in advance of-described anti-iPod ads in an make an effort to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground revolutionary movement. One displays a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and A different is of a man strung up in white iPod cables like a marionette, Along with the textual content: https://en.search.wordpress.com/?src=organic&q=横断幕 “Have you come to be an iPuppet?”
All right, okay. Mp3 Level of competition is intense- I get it. SanDisk desires to Perform rough- high-quality by me. As far as I’m anxious, open up resource is good things, and there’s little doubt in my intellect that SanDisk makes a fantastic merchandise. Competitors is sweet for capitalism and the consumer. I’m not listed here to tout the technological prowess of 1 geek gadget over An additional.
What I will comment on, nonetheless, is the character of the adverts them selves. I took a person examine these items and I’ll show you right now which i’m not going to switch from iPod to e200. You understand why? Simply because being an iPod person, I truly feel like I’m getting insulted. Hey, I’m not a complicated guy so I won’t go into The entire nitty-gritty of “Apple makes you do this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Computer system and the damn factor works. That’s why I utilize it.
For my part, SanDisk’s total “innovative” advert solution, having said that provocative, is in the end misguided. For something, SanDisk received’t acquire me about by insulting me and evaluating me into a monkey, puppet, sheep, or every other sort of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is not sensible. For superior or for worse, people today buy iPods because they Need to, not as they’re pressured to. Also, Apple makes it possible for its goods to face on their own merit plus they never insult people for not employing them. Even though Apple has poked exciting at PCs in their particular World-wide-web and TV strategies, it’s a significantly cry from SanDisk’s “Have you been an iPuppet?” method.
Maybe I’m an iPod person who’s getting this total point somewhat also Individually. But のぼり Should the e200 and Rockbox are so terrific, which I’m absolutely sure They can be, possibly SanDisk ought to just inform us why and Enable the persons choose.
For all of SanDisk’s anti-iPod effort, Apple could effortlessly fireplace back and say SanDisk continues to be #2, and 2nd put is the main loser. Whether or not it’s true, It will be insulting, suitable?
