SANDISK, maker of the entire world’s 2nd finest-advertising mp3 player (powering Apple’s iPod) has started out a new anti-iPod promoting campaign. You can read about it intimately here:
Right here’s the hoopla inside a nutshell. SanDisk is said for being porting Rockbox, an open up-source OS for electronic songs players (which supports a variety of mp3 units), on to its popular e200 mp3 participant. To bring the make any difference to community consciousness, SanDisk has started out releasing the just before-mentioned anti-iPod adverts in an try and blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking movement. Just one demonstrates a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and One more is of a man strung up in white iPod cables similar to a marionette, with the text: “Have you turn out to be an iPuppet?”
Alright, okay. Mp3 Opposition is fierce- I get it. SanDisk really wants to Perform tough- good by me. http://www.thefreedictionary.com/横断幕 In terms of I’m anxious, open up resource is nice things, and there’s without doubt in my thoughts that SanDisk makes a fantastic products. Levels of competition is good for capitalism and The buyer. I’m not in this article to tout the complex prowess of one geek gadget over Yet another.
What I will comment on, even so, is the nature in the ads on their own. I took a person evaluate these things and I’ll show you right now which i’m not heading to change from iPod to e200. You know why? Because being an iPod consumer, I really feel like I’m remaining insulted. Hey, I’m not a complicated dude so I gained’t go into The entire nitty-gritty of “Apple tends to make you make this happen-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Pc as well as damn issue operates. That’s why I utilize it.
For my part, SanDisk’s full “revolutionary” advert method, even so provocative, is in 横断幕 the end misguided. For another thing, SanDisk gained’t win me around by insulting me and evaluating me to the monkey, puppet, sheep, or any other form of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is unnecessary. For greater or for even worse, individuals buy iPods because they Choose to, not given that they’re compelled to. Also, Apple enables its products and solutions to face on their own benefit and so they by no means insult people today for not employing them. Even though Apple has poked enjoyable at PCs in their own individual Web and TV campaigns, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” tactic.
Probably I’m an iPod person who’s using this entire thing somewhat also personally. But Should the e200 and Rockbox are so wonderful, which I’m absolutely sure These are, possibly SanDisk ought to just inform us why and Enable the people today decide.
For all of SanDisk’s anti-iPod effort and hard work, Apple could simply hearth back and say SanDisk continues to be #2, and 2nd place is the primary loser. Even though it’s real, It might be insulting, right?