SANDISK, maker of the world’s 2nd ideal-marketing mp3 participant (at the rear of Apple’s iPod) has started out a whole new anti-iPod advertising marketing campaign. It is possible to read about it intimately here:
Here’s the hoopla in a nutshell. SanDisk is alleged to be porting Rockbox, an open-source OS for digital tunes gamers (which read more supports numerous mp3 devices), on to its well-liked e200 mp3 player. To carry the make a difference to community consciousness, SanDisk has commenced releasing the in advance of-outlined anti-iPod adverts within an try to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations created to resemble posters for an underground innovative movement. A person reveals a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and another is of a man strung up in white iPod cables like a marionette, While using the text: “Have you ever become an iPuppet?”
All right, okay. Mp3 Levels of competition is fierce- I get it. SanDisk hopes to Engage in tough- high-quality by me. As far as I’m concerned, open up source is good things, and there’s little question in my thoughts that SanDisk tends to make a superb product or service. Competitors is sweet for capitalism and the consumer. I’m not below to tout the complex prowess of 1 geek gadget in excess of One more.
What I'll comment on, however, is the character of the adverts by themselves. I took just one check out these things and I’ll inform you right this moment which i’m not likely to modify from iPod to e200. You understand why? Because being an iPod user, I sense like I’m becoming insulted. Hey, I’m not a sophisticated guy so I won’t go into The entire nitty-gritty of “Apple helps make you do that-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Laptop and the damn matter functions. That’s why I http://edition.cnn.com/search/?text=横断幕 utilize it.
In my view, SanDisk’s entire “revolutionary” advertisement tactic, nevertheless provocative, is eventually misguided. For another thing, SanDisk won’t win me about by insulting me and comparing me to some monkey, puppet, sheep, or some other kind of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For better or for worse, people today acquire iPods mainly because they WANT TO, not since they’re compelled to. Additionally, Apple enables its products and solutions to stand on their own advantage and so they never ever insult folks for not making use of them. While Apple has poked pleasurable at PCs in their particular World wide web and television strategies, it’s a far cry from SanDisk’s “Have you been an iPuppet?” method.
Maybe I’m an iPod person who’s having this entire issue a bit also Individually. But Should the e200 and Rockbox are so terrific, which I’m guaranteed They're, maybe SanDisk must just convey to us why and Permit the individuals make your mind up.
For all of SanDisk’s anti-iPod exertion, Apple could conveniently fire again and say SanDisk remains to be #2, and 2nd area is the initial loser. Whether or not it’s accurate, It could be insulting, suitable?