SANDISK, maker of the globe’s 2nd ideal-selling mp3 participant (behind Apple’s iPod) has commenced a different anti-iPod promoting marketing campaign. You'll be able to read about it intimately right here:
Right here’s the hoopla in the nutshell. SanDisk is claimed being porting Rockbox, an open-resource OS for digital audio gamers (which supports many different mp3 units), onto its popular e200 mp3 participant. To deliver the make any difference to public consciousness, SanDisk has began releasing the just before-outlined anti-iPod adverts within an attempt to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground groundbreaking motion. A single shows a monkey sporting バナースタンド the iPod earbuds with the road “Will you be an iChimp?”, and another is of a guy strung up in white iPod cables like a marionette, with the text: “Have you ever turn into an iPuppet?”
All right, all right. Mp3 Opposition is intense- I get it. SanDisk wishes to Engage in tough- great by me. In terms of I’m worried, open up supply is good things, and there’s little question in my brain that SanDisk helps make an excellent merchandise. Competitiveness is nice for capitalism and The buyer. I’m not listed here to tout the technical prowess of 1 geek gadget in excess of A further.
What I'll touch upon, nonetheless, is the nature with the ads by themselves. I took one particular evaluate these items And that i’ll inform you right this moment that I’m not going to change from iPod to e200. You know why? Mainly because as an iPod user, I experience like I’m becoming insulted. Hey, I’m not an advanced person so I gained’t go into The entire nitty-gritty of “Apple tends to make you do this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Personal computer as well as the damn point is effective. That’s why I utilize it.
For my part, SanDisk’s whole “revolutionary” ad solution, nevertheless provocative, is in the long run misguided. For one thing, SanDisk received’t win me above by insulting me and evaluating me to the monkey, puppet, sheep, or any other type of farm animal. Next, SanDisk’s ads also evoke a political edge, which is senseless. For better or for worse, people today get iPods mainly because they Desire to, not as they’re forced to. Furthermore, Apple permits its products to face on their own benefit they usually never insult men and women for not using them. Though Apple has poked fun at PCs in their unique Web and television strategies, it’s a much cry from SanDisk’s “Will you be an iPuppet?” strategy.
Potentially I’m an iPod consumer who’s taking this full issue a little too personally. But In case the e200 and Rockbox are so wonderful, which I’m certain They're, probably SanDisk must just notify us why and let the folks decide.
For all of SanDisk’s anti-iPod energy, Apple could easily fireplace again and say SanDisk remains #2, and 2nd location is the initial loser. Even when it’s real, It will be insulting, appropriate?