SANDISK, maker of the entire world’s 2nd greatest-promoting mp3 player (guiding Apple’s iPod) has started out a new anti-iPod promoting campaign. You may read about it in detail listed here:
Here’s the hoopla within a nutshell. SanDisk is alleged to be porting Rockbox, an open up-resource OS for electronic new music gamers (which supports many different mp3 units), on to its popular e200 mp3 participant. To deliver the subject to general public consciousness, SanDisk has started off releasing the just before-pointed out anti-iPod advertisements within an try and blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations created to resemble posters for an underground innovative motion. One demonstrates a monkey sporting the iPod earbuds with the line “Are you currently an iChimp?”, and An additional is of a guy strung up in white iPod cables similar to a marionette, Using the text: “Have you turn into an iPuppet?”
Okay, all right. Mp3 competition is intense- I get it. SanDisk desires to Participate in rough- high-quality by me. So far as I’m anxious, open up supply is sweet things, and there’s without doubt in my mind that SanDisk tends to make a superb product or service. Level of competition is good for capitalism and the consumer. I’m not below to tout the technological prowess of one geek gadget over An additional.
What I'll touch upon, however, is the nature on the adverts themselves. I took a single have a look at these things And that i’ll inform you at this time which 横断幕 i’m not likely to change from iPod to e200. You know why? Since as an iPod user, I come to feel like I’m staying insulted. Hey, I’m not a complicated male so I received’t go into The entire nitty-gritty of “Apple makes you try this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Pc and also the damn matter functions. That’s why I utilize it.
In my view, SanDisk’s whole “revolutionary” advert method, nonetheless provocative, is in the long run misguided. For one thing, SanDisk won’t gain me above by insulting me and comparing me into a monkey, puppet, sheep, or another type of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is unnecessary. For superior or for even worse, men and women invest in iPods simply because they Desire to, not simply because they’re forced to. On top of that, Apple makes it possible for its merchandise to stand by themselves merit and so they never ever insult folks for not working with them. Although Apple has poked entertaining at PCs in their own Online and television campaigns, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” method.
Probably I’m an iPod person who’s taking this whole thing somewhat much too Individually. But In the event the e200 and Rockbox are so great, which I’m confident They can be, probably SanDisk ought to just tell us why and Permit the people come to a decision.
For all of SanDisk’s anti-iPod exertion, Apple could conveniently fire again and say SanDisk remains #two, and 2nd area is the 1st loser. Even when it’s correct, It will be insulting, correct?
