SANDISK, maker of the planet’s 2nd very best-selling mp3 participant (at the rear of Apple’s iPod) has began a completely new anti-iPod advertising marketing campaign. You'll be able to examine it in detail listed here:
Listed here’s the hoopla in the nutshell. SanDisk is claimed being porting Rockbox, an open-source OS for digital new music players (which supports a variety of mp3 devices), onto its preferred e200 mp3 player. To bring the make a difference to community consciousness, SanDisk has started out releasing the just before-pointed out anti-iPod advertisements in an attempt to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground groundbreaking motion. 1 displays a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and One more is of a man strung up in white iPod cables similar to a marionette, Together with the textual content: “Have you turn into an iPuppet?”
Ok, ok. Mp3 Competitors is fierce- I get it. SanDisk wants to Participate in tough- fine by me. In terms of I’m anxious, open up source is sweet stuff, and there’s without a doubt in my intellect that SanDisk tends to make an excellent solution. Competitors is good for capitalism and The customer. I’m not below to tout the technological prowess of 1 geek gadget in excess of One more.
What I'll touch upon, nonetheless, is the character with the ads them selves. I took a person have a look at these things and I’ll tell you at this time that I’m not likely to change from iPod to e200. You already know why? Since as an iPod person, I feel like I’m staying insulted. Hey, I’m not an advanced male so I won’t go into the whole nitty-gritty of “Apple makes you do that-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my computer as well as the damn issue operates. That’s why I use it.
For my part, SanDisk’s whole “groundbreaking” ad approach, nevertheless provocative, is 横断幕 ultimately misguided. For something, SanDisk won’t earn me more than by insulting me and comparing me to some monkey, puppet, sheep, or any other type of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is senseless. For far better or for even worse, folks invest in iPods mainly because they Choose to, not simply because they’re pressured to. Also, Apple makes it possible for its products to face by themselves benefit plus they never insult people for not working with them. Although Apple has poked entertaining at PCs in their very own World-wide-web and television strategies, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” strategy.
Probably I’m an iPod user who’s having this full issue a little too personally. But In case the e200 and Rockbox are so good, which I’m sure They're, possibly SanDisk really should just notify us why and Allow the men and women determine.
For all of SanDisk’s anti-iPod energy, Apple could easily hearth again and say SanDisk is still #2, and 2nd area is the very first loser. Even though it’s true, It might be insulting, correct?